Aditya Birla Fashion and Retail Ltd. (ABFRL) emerged after the consolidation of the branded apparel businesses of Aditya Birla Group comprising ABNL'S Madura Fashion division and ABNL's subsidiaries Pantaloons Fashion and Retail (PFRL) and Madura Fashion & Lifestyle (MFL) in May 2015. Post the consolidation, PFRL was renamed Aditya Birla Fashion and Retail Ltd

"This consolidation will create India's largest pure play Fashion and Lifestyle Company with a strong bouquet of leading fashion brands and retail formats. This move brings India's #1 branded menswear and womenswear players together." - Kumar Mangalam Birla, Chairman, Aditya Birla Group.

ABFRL has been founded in the belief that the first sign of success of a modern nation lies in the ability of its citizens to celebrate. India's young working population and robust economic performance has led to rising incomes which, combined with increasing global exposure, are empowering many latent wants to morph into demands. With retail expanding independently through brick and mortar as well as e-commerce, the Indian fashion consumer now deserves futuristic and comprehensive omni-channel options. The time for ABFRL to arrive was ripe.

ABFRL aims to catalyse the business of fashion through superior infrastructure and experiences, towards a new future.

ABFRL brings together the learnings and businesses of two renowned Indian fashion icons, Madura Fashion & Lifestyle and Pantaloons Fashion and Retail. This will create a synergistic core that will act as the nucleus of the future fashion businesses of the Aditya Birla Group.

ABFRL is India's No 1. Fashion Lifestyle entity with a combined revenue of INR 6,060 crore for FY'16, growing at a rate in excess of 25 percent and EBITDA of INR 409 crore for FY'16 that has been surging at an impressive rate of almost 30 percent over the last 5 years.

The ABFRL umbrella includes:

Madura Fashion & Lifestyle

The custodian of several icons, including the top four fashion brands of India - Louis Philippe , Van Heusen, Allen Solly, and Peter England — each of which clocked MRP sales in the vicinity of INR 1,000 crore. It also includes India's largest fully integrated fashion multi-brand outlet chain Planet Fashion; India's largest premium international brand retailer The Collective; the country's largest fully integrated, full collection, fashion e-retailer Trendin; and the British fashion icon Hackett London's mono-brand retail in India.

Pantaloons

India's largest and fastest growing big box fashion retailer, Pantaloons is one of the fastest growing lifestyle apparel retail destinations in India. Constantly innovating designs, concepts and products by infusing the latest trends in fashion and clothing styles, Pantaloons has a repertoire of lifestyle brands to cater to every consumer's needs across multiple occasions.