In 1994, The Brand “Industree” was co-founded by Ms Gita Ram and Ms Neelam Chhiber to tap the market of home accessories produced by artisans from rural India. In 2009, envisaging the true potential Future Ventures invested in the company and the brand was rechristened as “Mother Earth”. Mother Earth is a tasteful lifestyle brand for people with an Indian design sense. Mother Earth is one of the few lifestyle brands that represent Indian designs in a contemporary sense.