Aditya Birla Retail Limited is the retail arm of Aditya Birla Group, a USD 41 billion corporation in the league of Fortune 500 companies. The Company ventured into food and grocery retail in 2007 through the acquisition of Trinethra Super Retail and subsequently expanded its presence nationally under the brand 'more' across Supermarkets & Hypermarkets. There are currently 489 Supermarkets and 19 Hypermarkets and more aims to offer a shopping experience that delivers unbeatable value and quality.