Palace Honda is a part of Balaji Group of Companies with varied interests in Automobile Retail, Garment Retail and Edible Oil industry. The group's foray into business started in the year 1949 by the Patron of the group Mr.P.R. Pallikondan Chettiar who migrated from Tamil Nadu to Mysore in search of greener pastures. Our first foray was into selling Butter & cow feed. With such humble beginnings thus started our group. Later in the year 1954 we started manufacturing Edible Oils under the "STAR"  brand name. A oil refining industry was later started to manufacture Refined Edible Oils.  Mr. R.P.Krishnamurthy the Second Son of the patron diversified into trading, Wholesaling and distribution of edible oils allunder the name of "BALAJI". Thus starting a whole new chapter for this family of business people who migrated from Tamil Nadu. The "BALAJI" group later diversified into Coffee Curing & Exports in the year 1995. Honda Two wheeler dealership was started in the year 2002 and then  in the year 2005, the first Franchisee store of "WESTSIDE" which is the Retail arm of TATA TRENT LTD was offered to the BALAJI GROUP. Thus the group became the first franchisee of "WESTSIDE" in the country. Today the BALAJI GROUP also runs  " THE RAYMOND SHOP" stores in Coimbatore, Mysore & Mandya respectively. The BALAJI GROUP is today has a turnover in excess of RUPEES 300 MILLION. The mission of the BALAJI GROUP is to grow to a RUPEES 1000 MILLION company by the year 2014.