Peter England established first factory in 1889 at Londonderry, Ireland. Upon the special request by the British Military, Peter England provided the troops fighting the English front lines with battle ready apparel. Madura Fashion & Lifestyle gained the world rights for the brand in 2000.Peter England is universally accepted amongst its millions of consumers for its standardised fits, superior quality, wide range and 'fashion-right' styles in its segment, making it the most trusted brand amongst consumers in the readymade apparel category, as per a recent study conducted by Brand Equity, Economic Times.