Milestones are infectious. When you reach one, you see another. That’s how Sangeetha Mobiles has grown into what it is today: a multi-brand retail giant in 10 states, with over 320 stores and 12 million satisfied customers. Sangeetha sells 1.4 million phones every year and is aRs 1000 crore retailer employing more than 2500 people.

We began small to make a big impression. 

In 1974, LP Narayana Reddy opened a small music store in Bangalore and aptly named it Sangeetha. After seven years, his son Subhash Chandra joined him in his business. By then, the store had moved on from selling gramophone records to selling televisions. Later, it was the turn of computers (1985) and pagers (1995).

The turning point for Sangeetha was 1997. That’s when it became Sangeetha Mobiles, because we decided to only sell mobile phones and have stuck to it till date. Around the time, SIM cards were sold to consumers through direct marketing agents who directed them to the grey market for buying handsets. However, Sangeetha encouraged consumers to buy the SIM card and the handset under one roof even though it was more expensive than the grey market. But, there was the Sangeetha advantage: the phones were genuine and came with a bill and the manufacturer’s warranty.