The Horticultural Producers’ Co-operative Marketing and Processing Society Ltd. or HOPCOMS was established with the principal objective of establishing a proper system for the marketing of fruits and vegetables; one that benefits both the farming community and the consumers. Prior to the establishment of HOPCOMS, no proper system existed in Karnataka for the marketing of horticultural produce. Farmers were in the clutches of the middlemen and the system benefited neither the farmers nor the consumers.